Wednesday, September 25, 2019

Tips for Running a Successful Fundraising Campaign

Hands in Photo by Perry Grone on Unsplash

A resident of Scarsdale, New York, Richard (Rich) Petriccione has over three decades of leadership and management experience. He has applied his diverse skill set in areas such as college, university and secondary school development, administration, relationship advancement, marketing, branding, intercollegiate athletics, and fundraising. Rich Petriccione was the senior vice president for community relations, philanthropy, and volunteers at the NY/NJ Super Bowl Host Committee. As a fundraising expert, Richard Petriccione has successfully led various fundraising initiatives for many of the organizations he has worked for.

The main goal of establishing a fundraising program is to generate income for an organization. For fundraising initiatives to succeed, there are strategies that can be used to ensure campaigns meet the desired goals and objective, and they include the following:

1. Launching and managing crowdfunding campaigns on social media helps to attract many small donations as opposed to a few large donations, since the message gets to as many people as possible. Nowadays, crowdfunding websites have videos and “share now” buttons that make it easy for social media users to share content.

2. Creation of a virtual component of a fundraising event is a great way to raise awareness and support a cause. As opposed to having an event in a single physical location, including a virtual component to an event allows other people who are far away to also participate and donate irrespective of their location.

3. Hiring a fundraising consultant brings on board an expert who can assist organizations with campaign planning, campaign direction, feasibility studies, leadership training, embedding staff, and executive searches. Consultants can be hired short-term or long-term depending on the needs of an organization.

4. Donation pages should be mobile responsive to maximize the income stream. Campaign pages should also be designed such that they adapt to any screen size.